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Planning for Synergy: Harnessing the Power of Multi-Platform Media
The Ehrenberg-Bass Institute and CNBC join forces to help media agencies and advertisers understand what types of synergistic effects can occur and explain how marketers can create the conditions conducive to achieving media synergy.
News
14 years ago
The media world is complex and fragmented, making returns from your media budget harder to maximise. Media synergy creates value over and above that delivered by each individual media platform. This exciting possibility is only starting to be fully understood. The Ehrenberg-Bass Institute and CNBC joined forces to help media agencies and advertisers understand what types of synergistic effects can occur and explain how marketers can create the conditions conducive to achieving media synergy.