The day advertising's Mad Men lost the digital data plot

The advertising industry used to rival Hollywood in power and glamour – until the arrival of Facebook and Twitter threatened its very existence. But it may yet have the last laugh.

News 10 years ago Unknown author

Even admen have souls, and some of them are enduring dark nights.

Jeff Goodby is co-chairman of Goodby, Silverstein & Partners, a San Francisco advertising agency responsible for some of the most famous campaigns of the 1990s, including ones for Nike and Budweiser. On his return from this year's annual ad industry awards festival at Cannes in June, Goodby wrote a rueful piece for The Wall Street Journal.

In the past, he said, the only true measure of success was whether the public knew and cared about your work. "You could get into a cab and find out, in a mile or two, whether you mattered in life, just by asking the driver." Now, "no one knows what we do any more".

Read the full article at Financial Review.