The marketing truths we are all in danger of forgetting

Science had forgotten how to cure scurvy, blinded by a whole host of new and fashionable thinking particularly a belief that the cause was rotten meat. It took until 1932 for Vitamin C to be clearly identified and nutrition put back on the front foot when it came to scurvy. This story seems beyond belief. That a simple truth identified (if perhaps not fully understood) years before should be swept away by fashion and fad with disastrous consequences. But that’s precisely what has been happening in marketing. In the face of technological disruption we are forgetting the way that marketing works.