Investigators: Dr Armando Maria Corsi, Dr Justin Cohen, Prof. Larry Lockshin
Chinese University students studying in Australia are used as a proxy for the emerging young/novice wine drinker in China. The effectiveness of wine education was tested over 3 wine education programs that manipulated the structure of wine presentation, the orientation of taste descriptors and food matching in a Chinese versus Western context. We also tested the length of a wine course provided in order to identify the best approaches to create interest in wine among new Chinese wine drinkers.
Read more: Chinese Wine Education Project