Dr Zachary Anesbury

Senior Marketing Scientist

Academic Publications

ZW Anesbury, C Davies, C Driesener, B Page, L Greenacre, S Yang (2023), Death by 1000 ‘true fans’: Do marketing laws apply to music listening?, Journal of Consumer Behaviour 22 (1), 82-97

C Davies, B Page, C Driesener, Z Anesbury, S Yang, J Bruwer (2022), The power of nostalgia: Age and preference for popular music, Marketing Letters 33 (4), 681-692

ZW Anesbury, S Bellman, C Driesener, B Page, B Sharp (2022), Ageism kills brands, Australasian Marketing Journal 30 (4), 364-370

ZW Anesbury, L Stocchi, G Trinh (2022), How websites compete in the Middle East: The example of Iran, Journal of Consumer Behaviour 21 (1), 121-136

ZW Anesbury, D Bennett, R Kennedy (2022), How persistent are duplication of purchase partitions?, Journal of Consumer Behaviour 21 (1), 137-152

ZW Anesbury, K Jürkenbeck, T Bogomolov, S Bogomolova (2021), Analyzing proprietary, private label, and non-brands in fresh produce purchases, International Journal of Market Research 63 (5), 597-619

L Stocchi, E Kemps, Z Anesbury (2021), The effect of mental availability on snack food choices, Journal of Retailing and Consumer Services 60, 102471 ZW

Anesbury, CB Driesener, B Page, S Bellman, B Sharp (2020), Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method, Journal of Marketing Management 36 (15-16), 1591-1610

ZW Anesbury, D Talbot, CA Day, T Bogomolov, S Bogomolova (2020), The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories, Journal of Retailing and Consumer Services 53, 101976

B Page, Z Anesbury, S Moshakis, A Grasby (2019), Measuring Audience Reach Of Outdoor Advertisements : Using Bluetooth Technology To Validate Measurement, Journal of Advertising Research

S Bogomolova, Z Anesbury, L Lockshin, N Kapulski, T Bogomolov (2019), Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time, Journal of Retailing and Consumer Services 46, 121-129

Z Anesbury, C Graham, DR Bennett (2018), The effect of cumulative category and brand growth on competitive intensity, Australian & New Zealand Marketing Academy (ANZMAC 2018)

B Page, Z Anesbury, S Moshakis, A Grasby (2018), Measuring audience reach of outdoor advertisements: Using Bluetooth technology to validate measurement, Journal of advertising research 58 (4), 456-463

Z Anesbury, Y Nguyen, S Bogomolova (2018), Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?, European Journal of Marketing 52 (9/10), 1802-1826

Z Anesbury, L Greenacre, AL Wilson, A Huang (2018), Patterns of fruit and vegetable buying behaviour in the United States and India, International Journal of Market Research 60 (1), 14-31

Z Anesbury, M Winchester, R Kennedy (2017), Brand user profiles seldom change and seldom differ, Marketing Letters 28, 523-535

Z Anesbury, L Greenacre, AL Wilson, A Huang (2018), Patterns of fruit and vegetable buying behaviour in the United States and India, International Journal of Market Research 60 (1), 14-31

Z Anesbury, M Winchester, R Kennedy (2017), Brand user profiles seldom change and seldom differ, Marketing Letters 28, 523-535

GT Trinh, ZW Anesbury, C Driesener (2017), Has behavioural loyalty to online supermarkets declined?, Australasian Marketing Journal 25 (4), 326-333

Z Anesbury, M Nenycz‐Thiel, J Dawes, R Kennedy (2016), How do shoppers behave online? An observational study of online grocery shopping, Journal of Consumer Behaviour 15 (3), 261-270

GT Trinh, ZW Anesbury (2015), An investigation in brand growth and decline across categories, International Journal of Market Research 57 (3), pp. 347-356

Anesbury, Z, Kapulski, N, Lockshin, L, Bogomolov, T, Bogomolova, S, 2021, New brand buying, it does happen, but not often, Corporate Report #100, Ehrenberg-Bass Institute.

Davies, D, Page, B, Driesener, C, Yang, S, Bruwer, J, Anesbury, Z, Sharp, B, Mariah or Mozart? Do marketing laws apply to music listening? Corporate Report #101, Ehrenberg-Bass Institute.

Anesbury, Z, Nenycz-Thiel, M, Kennedy, R & Dawes, J, 2014, Shopping takes only seconds…in-store and online, Corporate Report #67, Ehrenberg-Bass Institute.

Sharp, B, Nenycz-Thiel, M, Martin, J, Anesbury, Z & McColl, B 2017, Are Big Brands Dying?, Corporate Report #74, Ehrenberg-Bass Institute.

Nguyen, Y, Anesbury, Z & Bogomolova, B, 2018, The ‘health-conscious’ consumer – a real market segment or just a unicorn?, Corporate Report #85, Ehrenberg-Bass Institute.

Bennett, D, Anesbury, Z, Graham, C, 2018, **Buying in a heavy industrial context,**Corporate Report #88, Ehrenberg-Bass Institute.

Y Nguyen, ZW Anesbury, S Bogomolova (2018), Report 85: The ‘health-conscious’ consumer–a real market segment or just a unicorn?

Z Anesbury, M Nenycz-Thiel, R Kennedy, J Dawes (2014), Shopping takes only seconds… in-store and online, Ehrenberg-Bass Report for Corporate Sponsors 65, 2014

ZW Anesbury (2014), How online shoppers behave: describing and comparing patterns in online supermarket shopper behaviour, Ehrenberg-Bass Institute for Marketing Science, University of South Australia

ZW Anesbury (2012), An Investigation of the Consistency of Partitions: Across Time, Countries and Categories, Ehrenberg-Bass Institute for Marketing Science, University of South Australia

ZW Anesbury, J Dawes, R Kennedy, M Nencyz-Thiel (2012), Supermarket Shelving: A Conceptual Paper on the Value of Shelf Position, ANZMAC

ZW Anesbury, R Kennedy, M Banelis (2011), The Consistency of Partitions Across Time, ANZMAC

Profile

Dr Zachary Anesbury is a Senior Marketing Scientist at the Ehrenberg-Bass Institute, working with leading global organisations to translate patterns in consumer behaviour and media consumption into practical strategies that drive brand growth.

Through the Institute’s How Brands Grow – Live! program, he contributes to the delivery of executive education and helps inform marketing teams on the application of evidence-based strategies.

Across multiple categories and international markets, Zac has led and contributed to industry-funded research, turning complex data into clear, actionable insights for decision-makers.

Alongside his industry work, he publishes in leading international journals and serves as Deputy Editor of the Journal of Consumer Behaviour. Zac was also the Lead Guest Editor for the Special Issue honouring Gerald Goodhardt.

His contributions to research, reviewing, and industry impact have been recognised through awards including the ANZMAC Emerging Marketing Researcher of the Year, UniSA Research and Enterprise Award for Early Career Enterprise (2022), and the ANZMAC–AMI Industry Relevance Award (2022).