Author: Cohen, Justin
Abstract: The article focuses on the need to understand the attitudes and perceptions of Chinese wine drinkers to help improve the Australian wine sector. Topics include the use of sample of product characteristics, the mental availability of wine-producing nations in China, and the exportation of best wine to the country.
Co-author(s): Corsi, Armando Maria; Lockshin, Larry
Publication: Wine and Viticulture Journal, Vol. 29, no. 1 (2014), pp. 62-63