TRADE ARTICLES

Global Wine Marketing Expertise

Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.

Are private labels killing the wine industry?

Author: Lockshin, Larry

Abstract: A brief discussion about private labels or Buyer’s Own Brand (BOB). The author don’t believe that either of these retail products on the shelves of major wine stores will do much harm to small or medium-sized wineries.

Publication: WBM. Australia’s Wine Business Magazine, March/April 2016, pp. 50-51

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