TRADE ARTICLES

Global Wine Marketing Expertise

Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.

Baseline distribution metrics for Australian wine entering the Chinese market

Author: Bruwer, Johan

Abstract: The Australian wine industry faces many challenges on several fronts, none more so than to successfully penetrate ‘new markets’, including China, to help ensure its long-term sustainability. The main purpose of this survey was to determine the distribution bottlenecks and other barriers to export for Australian wine to China’s market.

Other author(s): Hirche, Martin; Liu, Chang; Yang, Hao; Chen, Xiaocen; Peanchitlertkajorn, Supasit

Publication: Wine and Viticulture Journal, Vol. 27, no. 3 (2012), pp. 69-71

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