TRADE ARTICLES

Global Wine Marketing Expertise

Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.

Beware! Marketing science fiction ahead

Author: Lockshin, Larry

Abstract: Key scientific developments should be driving research in marketing to make fact-based recommendations. But according to Larry Lockshin that’s not happening.

Publication: WBM. Australia’s Wine Business Magazine, June 2014, pp. 58-60

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