TRADE ARTICLES

Global Wine Marketing Expertise

Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.

Beyond the bad news

Author: Lockshin, Larry

Abstract: There’s innovation occurring but it’s mainly focussed on making table wine in 750ml containers. According to Larry Lockshin, it’s time to think differently.

Publication: WBM. Australia’s Wine Business Magazine, October 2013, pp. 24-25

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