TRADE ARTICLES

Global Wine Marketing Expertise

Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.

Creatures of habits

Author: Lockshin, Larry

Abstract: Consumer behaviour is habitual. According to the author this doesn’t mean consumers always buy the same brands, but it does mean they use heuristics (personal rules of thumb) to make quick and low cognitive thought-purchase decisions.

Publication: WBM. Australia’s Wine Business Magazine, July 2014, p. 53

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