TRADE ARTICLES

Global Wine Marketing Expertise

Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.

Divided we fall

Author: Lockshin, Larry

Abstract: According to Larry Lockshin we can’t make every winery and grapegrower happy with our tax or even our marketing strategy but we can realise the positive impact working together can and will have.

Publication: WBM. Australia’s Wine Business Magazine, July/August 2015, pp. 24-25

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