Author: Armando Maria Corsi, Larry Lockshin, Justin Cohen, Jordan Louviere and Johan Bruwer
Abstract: The recent release of Issue 66 of the Wine Australia Market Bulletin gave us the opportunity to take stock of a project in the US market Wine Australia recently funded us to conduct. To summarise the main facts from the report, the value of Australia wines in the US market over A$10 has increased by 58% since 2012. The off-trade channel accounts for 80% of total wine sales by volume, but 90% of those sales are in the US$4- $8 range. Thirteen percent of the wines sold in the US$4-$8 range are Australian.
Publication: Wine and Viticulture Journal, July/August 2012, pp. 61-62