Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.
Author: Lockshin, Larry
Abstract: According to Larry Lockshin, the Australian wine industry can’t go forward without a strong understanding of how marketing actually works.
Publication: WBM. Australia’s Wine Business Magazine, November/December 2015, pp. 25-26