Author: Corsi, Armando
Abstract: The article presents a study which aims to interpret the educational approach which can develop the perception of Australian wines among younger Asian students thru a realistic wine education course. The authors tested whether education based on regions of origin or based on grape varieties improves the likeability, willingness to pay and perceived price points for a series of red wines tasted blind. Results show that the education by region of origin is more efficient than by grape variety.
Co-author(s): Cohen, Justin; Lockshin, Larry
Publication: Wine and Viticulture Journal, Vol. 28, no. 5 (2013), pp. 83-85