Author: Lockshin, Larry
Abstract: The author argues that increasing the number of outlets where your wine is sold will increase sales over time.
Publication: WBM. Australia’s Wine Business Magazine, September 2013, pp. 36-37
TRADE ARTICLES
Global Wine Marketing Expertise
Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.