Author: Corsi, Armando Maria
Abstract: The article offers suggestions to wine producers in Australia for adapting to the consumer shift to more premium wine. Topics discussed include the increase in competitiveness of other wine-producing countries, marketing theory suggesting that premium goods can create a ‘halo effect’, and a graph depicting Australian export value of several wines.
Co-author(s): Rowley, Mark
Publication: Wine and Viticulture Journal, Vol. 31, no. 1 (2016), pp. 59-61