TRADE ARTICLES

Global Wine Marketing Expertise

Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.

What do ‘luxury’, ‘premium’ and ‘fine’ wine mean in China?

Author: Cohen, Justin

Abstract: Interviews with representatives of the wine trade in China has given some insight into whether use of the terms ‘luxury’, ‘premium’ and ‘fine’ wine can help build the perception of Australian wine.

Co-author(s): Corsi, Armando; Lockshin, Larry; Bruwer, Johan; and Lee, Richard

Publication: Wine & Viticulture Journal, Vol. 32 No. 3 (2017), pp. 62-63

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