Author: Ovington, Linda
Abstract: The article discusses research being done on wine avoidance. A study of drinkers in Australia, Canada, UK, US and India who rarely or never consumed wine revealed that wine avoidance as a phenomenon maybe less culturally sensitive than first thought, and that gaining recommendations from others was a key factor in choosing wine.
Co-author(s): McIntyre, Erica; Bruwer, Johan; Saliba, Anthony
Publication: Wine and Viticulture Journal, Vol. 29, no. 4 (2014), pp. 63-65