TRADE ARTICLES

Global Wine Marketing Expertise

Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.

Wine choice drivers for Chinese wine drinkers - is it a matter of where or what for?

Author: Corsi, Armando

Abstract: A summary of a research project in relation to understanding the occasions for which wines are purchased in China.

Co-author(s): Lockshin, Larry; Cohen, Justin

Publication: WBM. Australia’s Wine Business Magazine, May 2015, pp. 24-25

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