TRADE ARTICLES

Global Wine Marketing Expertise

Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.

'Writing to learn' or 'learning to write': is there a place for self-reported reviews in wine education?

Author: Cohen, Justin

Abstract: The Grape and Wine Research and Development Corporation (GWRDC) agreed in 2012 to support an Ehrenberg-Bass Institute for Marketing Science initiative to develop a program to engage Asian international students to help develop their interest, knowledge and preferences for Australian wine styles. This ongoing program continues to scientifically investigate learning techniques and psychological framing effects in order to optimise the wine education protocol for novice Asian wine drinkers.

Co-author(s): Corsi, Armando; Lockshin, Larry

Publication: Wine and Viticulture Journal, Vol. 29, no. 2 (2014), pp. 71-73

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