Adele Hoy

Adele joined the Institute in 2025 as a Sponsor Officer and works within the Institute’s Business Team.

As a Sponsor Officer, Adele serves as the main administrative contact for a select group of the Institute’s sponsors, engaging with and supporting them to help maximise their membership benefits. Closely collaborating with the Institute’s senior research staff, she facilitates sponsor Q&A on marketing research, coordinates seminar presentations and other engagements that support the sponsors’ journey towards evidence-based marketing. Adele also coordinates travel arrangements and associated logistics for researchers while also contributing to special projects from time to time. Adele is committed to providing a high level of quality service to all stakeholders.