C Nguyen, M Faulkner, S Yang, J Williams, L Tong (2022), Mind the gap: Understanding the gap between intentions and behaviour in the charity context, Journal of Business Research 148, 216-224
E Gray, HT Lau, R Lee, L Lockshin, C Nguyen, Y Zhu (2020), Effectiveness of food-related cues and portion size effect, Australasian marketing journal 28 (4), 325-331
C Nguyen, M Faulkner (2020), In pursuit of effective charity advertising: Investigating the branding and messaging execution tactics used by charity marketers, Third Sector Review 26 (1), 66-87
C Nguyen, J Romaniuk, J Cohen, M Faulkner (2020), When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability, Journal of Retailing and Consumer Services 55, 102080
AL Wilson, C Nguyen, S Bogomolova, B Sharp, T Olds (2019), Analysing how physical activity competes: a cross-disciplinary application of the Duplication of Behaviour Law, International Journal of Behavioral Nutrition and Physical Activity 16 (1), 1-13
C Nguyen, J Romaniuk, M Faulkner, J Cohen (2019), Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory, Marketing Letters 30 (2), 219-220
C Nguyen, J Romaniuk, M Faulkner, J Cohen (2019), Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory, Marketing Letters 30 (2), 219-220
Nguyen, C., Romaniuk, J., Faulkner, M. and Cohen, J. (2018), ‘Does an expanded brand user base of co-branded advertising help ad-memorability?’, International Journal of Market Research, DOI: 10.1177/1470785318762682
Nguyen, C., Romaniuk, J., Faulkner, M., & Cohen, J. (2017), ‘Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory’, *Marketing Letters,*vol.29, no. 1,pp. 37-48.
Romaniuk, J. and Nguyen, C. (2017), ‘Is consumer psychology research ready for today’s attention economy?’, Journal of Marketing Management, vol.33, no. 11-12, pp. 909-916.
Sharp, B., Wright, M., Kennedy, R. and Nguyen, C. (2017), ‘Viva La Revolution! For Evidence-Based Marketing We Strive’, *Australasian Marketing Journal,*vol.25, no. 4, pp. 341-346.
Wilson, A., Sharp, B., Nguyen, C. and Bogomolova, S. (2017), ‘Expanding Marketing Empirical Generalisations to Health Behaviours: Physical Activity Is Not So Different from Buying Behaviour, after-All’, Australasian Marketing Journal, vol.25, no. 4, pp. 317-325.
Tanaka, A., Nguyen, C. and Romaniuk, J. (2015), ‘The strengths and weaknesses of celebrities as branding and creative design elements in advertising’, *Journal of Design, Business & Society,*vol.1, no. 1, pp. 57-75.
Nguyen, C. and Romaniuk, J. (2014), ‘Pass it on: A framework for classifying the content of word of mouth’, *Australasian Marketing Journal,*vol.22, no. 2, pp. 117-124.
Nguyen, C. and Romaniuk, J., (2013), ‘Factors moderating the impact of word of mouth for TV and film broadcasts’, *Australasian Marketing Journal,*vol.21, no. 1, pp. 25-29.
Romaniuk, J., East, R. and Nguyen, C., (2011), ‘The accuracy of self-reported probabilities of giving recommendations’,International Journal of Market Research, vol.53, no. 4, pp. 507-521.
