Khan, H, Amankwah-Amaoh, J, Lee, R, Knight, G & Hussain, N 2024, 'Breaking barriers: how do the marketing capabilities of emerging-market micro-multinationals drive social innovation?', Management International Review, online, pp. 1-26.
Saeed, MR, Lee, R, Lockshin, L, Bellman, S, Yang, S & Cohen, J 2024, 'How best to advertise low-fit brand extensions: a construal level theory perspective', Journal of Consumer Marketing, vol. 41, no. 1, pp. 94-109.
Gupta, N, Sardana, D & Lee, R 2023, 'Dynamic capabilities that matter for business failure versus survival', Industrial Marketing Management, vol. 116, pp. 40-50.
Khan, H, Khan, Z, Lee, R & Lew, YK 2023, 'Confrontation-coping: a psychological approach to developing market exporting firms' intentions to adopt emerging technologies', Technological Forecasting and Social Change, vol. 194, article no. 122697, pp. 1-11.
Khan, H, Lee, R & Khan, Z 2022, 'The interaction of social influence and message framing on children's food choice', European Journal of Marketing, vol. 56, no. 11, pp. 2959-2977.
JHT Lau, H Khan, R Lee, LS Lockshin, A Sharp, J Buckley, R Midgley (2022), ‘Tackling obesity in aged-care homes: the effects of environmental cues’, European Journal of Marketing
H Khan, R Lee, Z Khan (2022), ‘The interaction of social influence and message framing on children’s food choice’, European Journal of Marketing
J Cohen, L Lockshin, A Corsi, J Bruwer, C Driesener, R Lee (2022), ‘The China wine market: How wine is gaining cultural value in Chinese culture’, The Routledge Handbook of Wine and Culture, 405-414
A Bakar, H Khan, NH Hashim, R Lee (2021), ‘The strange bedfellows of packaging cues and religiosity’, Journal of Global Scholars of Marketing Science, 1-14
R Lee, K Hoe Looi, M Faulkner, L Neale (2021), ‘The moderating influence of environment factors in an extended community of inquiry model of e-learning’, Asia Pacific Journal of Education 41 (1), 1-15
R Lee, H Khan, S Bellman (2021), ‘Mere association of product image and travel destination’, Annals of Tourism Research 86, 103062
J Cohen, C Driesener, A Huang, L Lockshin, A Corsi, J Bruwer, R Lee (2020), ‘The mental availability of different countries of origin in China’, Wine & Viticulture Journal 35 (1), 68-69
E Gray, HT Lau, R Lee, L Lockshin, C Nguyen, Y Zhu (2020), ‘Effectiveness of food-related cues and portion size effect’, Australasian marketing journal 28 (4), 325-331
H Khan, S Freeman, R Lee (2020), ‘New product performance implications of ambidexterity in strategic marketing foci: a case of emerging market firms’, Journal of Business & Industrial Marketing
H Khan, R Lee (2020), ‘Does packaging influence taste and quality perceptions across varying consumer demographics?’, Food Quality and Preference 84, 103932
J Cohen, C Driesener, A Huang, L Lockshin, A Corsi, J Bruwer, R Lee (2020), ‘China: Exploring media options to reach wine buyers in China’, Wine & Viticulture Journal 35 (3), 68-69
H Khan, R Lee (2020), ‘A sociolinguistic perspective of the effects of packaging in bilingual markets’, Journal of Brand Management 27 (2), 130-142
J Cohen, C Driesener, A Huang, L Lockshin, A Corsi, J Bruwer, R Lee (2020), ‘Exports: Where wine is bought in China and why it matters’, Wine & Viticulture Journal 35 (2), 55-56
R Lee, Y Lee (2019), ‘The role of nation brand in attracting foreign direct investments: a case study of Korea’, International Marketing Review
J Cohen, C Driesener, A Huang, L Lockshin, A Corsi, J Bruwer, R Lee (2019), ‘What brings a Chinese alcohol drinker into the wine category?’, Wine & Viticulture Journal 34 (1), 67-68
R Lee, L Lockshin, J Cohen, A Corsi (2019), ‘A latent growth model of destination image's halo effect’, Annals of tourism research 79, 102767
Y Lee, R Lee (2019), ‘Economic environment’, Doing Business in Korea, 9-23
YI Lee, R Lee (2019), ‘The Korean economy: From growth to maturity’, Routledge
R Lee, KH Looi, H Khan, H Soong, L Neale (2019), ‘Measuring students' justificatory reasoning approaches’, Issues in Educational Research 29 (3), 807-822
HT Lau, R Lee (2018), ‘Ethnic media advertising effectiveness, influences and implications’, Australasian Marketing Journal (AMJ)
S Soleimani, J Bruwer, MJ Gross, R Lee (2018), ‘Astro-tourism conceptualisation as special-interest tourism (SIT) field: a phenomonological approach’, Current Issues in Tourism, 1-16
H Khan, R Lee, L Lockshin (2017), ‘The effects of packaging localisation of Western brands in non-Western emerging markets’, Journal of Product & Brand Management 26 (6), 589-599
H Khan, L Lockshin, R Lee, A Corsi (2017), ‘When is it necessary to localise product packaging?’, Journal of Consumer Marketing 34 (5), 373-383
R Lee, KT Lee, J Li (2017), ‘A memory theory perspective of consumer ethnocentrism and animosity’, European Journal of Marketing 51 (7/8), 1266-1285
J Cohen, A Corsi, L Lockshin, J Bruwer, R Lee (2017), ‘China: What do 'luxury', 'premium' and 'fine' wine mean in China?’, Wine & Viticulture Journal 32 (3), 63-64
J Cohen, A Corsi, L Lockshin, R Lee, J Bruwer (2017), ‘China-this isn't the time to pat ourselves on the back’, Wine & Viticulture Journal 32 (2), 28-29
L Lockshin, AM Corsi, J Cohen, R Lee, P Williamson (2017), ‘West versus East: Measuring the development of Chinese wine preferences’, Food Quality and Preference 56, 256-265
J Bowe, R Lee, L Lockshin, C Rungie (2016), ‘A demonstration of structural choice modelling in a market research context’, International Journal of Market Research 58 (6), 859-879
R Lee, L Lockshin, L Greenacre (2016), ‘A memory-theory perspective of country-image formation’, Journal of International Marketing 24 (2), 62-79
JW Wilkinson, G Trinh, R Lee, N Brown (2016), ‘Can the negative binomial distribution predict industrialpurchases?’, Journal of Business & Industrial Marketing 31 (4), 543-552
R Lee, AM Corsi, J Cohen, L Lockshin (2015), ‘China: They came, they like and they buy: Turning tourists into long-term customers’, Wine & Viticulture Journal 30 (6), 64
Khan, H., Lee, R., & Lockshin, L. (2015, in-press). ‘Do ethnic cues improve advertising effectiveness for ethnic consumers?’, Australasian Marketing Journal.
Wilkinson, J., Trinh, G., Lee, R. & Brown, N. (2015, in-press). ‘Can the Negative Binomial Distribution Predict Industrial Purchases?’, Journal of Business and Industrial Marketing.
Tan, J. & Lee, R (2015). ‘An Agency Theory scale for Financial Services’, Journal of Services Marketing, 29(5). DOI: 10.1108/JSM-02-2014-0039.
Khan, H., Lee, R., & Lockshin, L. (2015). ‘Localising the Packaging of Foreign Food Brands: A Case of Muslim Consumers in Pakistan’, Journal of Product and Brand Management, 24(4). DOI: 10.1108/JPBM-08-2014-0694.
Lee, R. & Mazodier, M. (2015). ‘The Roles of Consumer Ethnocentrism, Animosity, and Cosmopolitanism in Sponsorship Effects’, European Journal of Marketing, 49(5/6), 919-942.
Bakar, A., Lee R., and Rungie, Cam (2014). The Effects Of Religious Symbol in Packaging on Muslim Consumer Responses, Australasian Marketing Journal, 21(3), 198–204.
Lee, K.T.*, Lee Y.L.*, Lee R.* (2014), Economic Nationalism and Cosmopolitanism: A Study of Interpersonal Antecedents and Differential Outcomes, European Journal of Marketing, 48(5/6), 1133-1158 (* equal first authors).
Bakar, A., Lee, R., & Hashim, N. H. (2013). Parsing Religiosity, Guilt and Materialism on Consumer Ethics, Journal of Islamic Marketing, 4(3), 232-244.
Bowe, J., Lockshin, L., Lee, R. & Rungie, C. (2013). Old Dogs, New Tricks - Rethinking Country Image Studies. Journal of Consumer Behavior, 12(6), 460-471.
Lee, R. & Lee, K.-T. (2013). The Longitudinal Effects of a Two-Dimensional Consumer Animosity, Journal of Consumer Marketing, 30(3), 273 - 282.
Lee, R., & Lockshin, L. (2012). Reverse Country-of-Origin Effects of Product Perceptions on Destination Image, Journal of Travel Research, 51(4), 502-511.
Lee, R. & Neale, L. (2012). Interactions and Consequences of Inertia and Switching Costs, Journal of Services Marketing, 26(6), 365-374.
Soong, H., Lee, R. & John, G. (2012), Cultural Differences in Justificatory Reasoning, Educational Review, 64(1), 57-76.
Zorn, S., Lee, R., & Murphy, J. (2012). Marketing Implications of Traditional and ICT-Mediated Leisure Activities, Behaviour & Information Technology, 31(4), 329-341.
Lee, R. & Faulkner, M. (2011), The Roles of Extrinsic Factors in a Community of Inquiry Model of e-learning, E-learning, 8(1), 58-67.
Lee, R., Rungie, C., & Wright, M. (2011). Regularities In the Consumption Of Subscription Services, Journal of Product & Brand Management, 20(Fall), 182-189.
Lee, R. & Lockshin, L. (2011). Halo Effects of Tourists' Destination Image on Domestic Product Perceptions, Australasian Marketing Journal, 19(1), 7-13.
Murphy J., Lee, R., and Swingler, E. (2011), Student Perceptions and Adoption of University Smart Card Systems, International Journal of Technology and Human Interface, 7(3), 1-15.
Lee, R., Klobas, J., Tezinde, T., & Murphy, J. (2010). The Underlying Social Identities of a Nation's Brand, International Marketing Review, 27(4), 450-465.
Lee, R. (2009). A New Use for NBD: Old Models Can Fit New Data and Conditions, Marketing Research, Fall, 31-32.
Lee, R., Murphy, J., & Neale, L. (2009). The Interactions of Consumption Characteristics on Social Norms, Journal of Consumer Marketing, 26(4), 277-285.
Lee, R., Murphy, J., & Swilley, E. (2009). The Moderating Influence of Hedonic Consumption in an Extended Theory of Planned Behaviour, Service Industries Journal, 29(4), 539-555.
Lee, R. & Romaniuk, J. (2009). Relating Switching Costs to Positive and Negative Word-of-Mouth, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 22, 54-67.
Lee, R., & Murphy, J. (2008). The Moderating Influence of Enjoyment on Customer Loyalty, Australasian Marketing Journal, 16(2), 11-21.
Lee, R., & Murphy, J. (2007). The Consumption of Mobile Services by Australian Students, International Journal of Mobile Marketing, 1(1), 13-20.
