The Ehrenberg-Bass Institute for Marketing Science has specialist expertise in wine marketing. Wine marketing research at the Institute is driven by our team of leading researchers who are experts in both mature and emerging wine markets, shopper behaviour, retailing, on-premise, wine tourism, packaging, pricing and sensory preferences.
We specialise in helping wine brands understand the state-of-play in markets, and provide strategic guidance to help wine brands grow internationally.
The Wolf Blass Foundation has committed to funding Masters by Research students at the Ehrenberg-Bass Institute. The Wolf Blass Foundation Masters Degree by Research Scholarship supports the Australian wine industry by advancing marketing and innovation practices.
