This 4-day program offers hands-on, immersive pathways toward understanding and applying the core principles of sustainable growth.
How Brands Grow Live! for Executives
How Brands Grow Live! is an executive marketing program that will equip you with the critical evidence and tools to implement best-practice marketing techniques through interactive workshops and dynamic discussions with Ehrenberg-Bass professionals and global thought-leaders.
About the program
This program leverages the most up-to-date findings to show you:
The strategies that will (and won't) lead to sustainable growth
The real-world value of different marketing tactics
How to incorporate evidence-based knowledge into your strategic decision-making and planning processes while bringing this knowledge back with you to up-skill your organisation
Implement evidence-based marketing into day-to-day practice.
How to implement an evidence-based approach to marketing
The laws governing brand growth
The importance of being thought of and being available in different buying situations, and the levers that need to be managed for success
How to build and protect your core branding assets
The conversations you should be having with your CEO/Board/CFO to secure marketing budgets
How to execute your brand growth strategy
TAILORED LEARNING MANAGEMENT PLATFORM
Develop a personalised growth agenda
Unlock the full potential of the executive development program with our tailored Learning Management System; a flexible platform that supports your learning experience, and helps you build a self-curated action plan based on your critical reflections of your strategies, tactics, measurement, financial and governance decisions. These are stress tested against the content sessions to address when you return to the office.
Providing access to content, activities and the ability to input your personal reflections as you go, creates an iterative process where you can build out and prioritise how you will put this transformational experience into practice. The Learning Management System enables access to Ehrenberg-Bass Institute knowledge for 60-days post-event, ensuring the growth and continuous development.
This is capped off with a progress call with our lead facilitator who will help you address any refinements needed to your action plan and answer any specific business questions you have.
Applications for How Brands Grow Live! are open.
An executive program for marketing and business leaders
Upgrade your marketing skills and knowledge
The impact will be great. The practical applications are very usefule and very hands on - we can execute the take away straightaway.
- Christoph Kullnig, Head of Group Marketing - Raiffeisen Bank International
Some of the global brands that have graduated from the programs
Learn from industry experts
Share your questions and discuss your concerns surrounding your business and decisions, find solutions and discover how to implement best practice marketing directly with the experts that have developed evidence-based principles of marketing through decades of research.
Your executive learning experience is led by a distinguished cohort of marketing science experts, including Professors, Associate Professors, Doctors such as Prof. Byron Sharp, Prof. Jenni Romaniuk and Assoc. Prof. Justin Cohen. Faculty selection varies by session, ensuring a rich and diverse learning experience.
Shared ‘penny drop’ experiences amplified by the fact that you’re in a room of industry leaders.
- Joel Pember, Brand Director | Juicebox Singapore 2024 Participant
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Frequently asked questions
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