2026 Annual Brands Lecture

The 2026 Annual Brands Lecture, hosted by the British Brands Group, took place on 8 September 2026 in central London, featuring Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow. Titled “Where Were You in the Revolution?”, the lecture explored how evidence-based marketing research has challenged traditional marketing beliefs and reshaped how businesses understand brand building and growth.