How Brands Grow - in the age of AI

How Brands Grow in the Age of AI, hosted by the Danish Marketing Association (Dansk Markedsføring), was held on 15 September 2026 at the Imperial Cinema in Copenhagen, Denmark. Featuring Professor Byron Sharp alongside leading marketing and industry speakers, the event explored how established brand-growth principles apply in an AI-driven world, including how artificial intelligence is changing consumer behaviour, brand discovery and purchasing decisions.