How (Sm)all Brands Grow

How (Sm)All Brands Grow was a marketing lecture featuring Professor Rachel Kennedy of the Ehrenberg-Bass Institute, hosted by IHM Business School in collaboration with Stockholm Business School, Stockholm University and Swedish marketing organisations. The session explored evidence-based strategies for small and medium-sized businesses to grow their brands, covering concepts such as Mental Availability, Physical Availability, Distinctive Brand Assets and Category Entry Points, followed by an industry panel discussion.