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7 keys to CMO Bruce McColl's success at Mars
Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research
The news that Bruce McColl, 53, is retiring from his role as chief marketing officer at Mars after 24 years with the company brings to an end one of the most celebrated runs of any marketing chief in recent memory. At a time when the average CMO tenure is down to just 44 months, McColl held his job a full decade, building a global marketing function built on twin pillars of science and creative freedom that produced consistently award-winning work.
News
9 years ago
Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research
The news that Bruce McColl, 53, is retiring from his role as chief marketing officer at Mars after 24 years with the company brings to an end one of the most celebrated runs of any marketing chief in recent memory. At a time when the average CMO tenure is down to just 44 months, McColl held his job a full decade, building a global marketing function built on twin pillars of science and creative freedom that produced consistently award-winning work.
Read more at Campaign US Live.
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Campaign US Live