Adland's past can help brands answer today's big questions

The last decade has been a period of tumultuous change for our industry.

Many of us, brand owners and agency folk alike, have suddenly found ourselves in no- or low-growth markets. The digital asteroid has ripped up business and communications models. Many media owners, agencies and brands are still picking the jigsaw pieces up off the floor all these years later.

There have been winners as well as losers, of course, as is the norm when creative destruction kicks in. Their stories have been told over and over again, the corporate tea leaves forensically examined. Two more subtle losses have gone under-reported and under-corrected, however, and both lie at the heart of the Advertising Association’s inspired Advertising’s Big Questions initiative.

Read more at Campaign.