Best home brand products winning supermarket war

Big brands are suffering at the hands of their budget competitors. And Aldi is leading the way. Home brands are winning the supermarket wars, and doing so in the most surprising way – making us love them.

News 10 years ago Unknown author

According to research firm Canstar Blue: “The number of Australians who tend to buy private label groceries over big name brands has increased by one-fifth in the space of just six months, from 44 per cent to 65 per cent.”

That’s a majority who choose home brands over “real brands”. When the same researchers asked shoppers to name their favourite brand of butter or eggs, the answer was Aldi’s own brand products.

Read the full article at The New Daily.