Emotional measurement predicts sales lift with 75% accuracy

US – Emotion measurement technology can distinguish between ads that deliver high or low sales lift with 75% accuracy, according to new research from Realeyes and Mars, Inc.

A study designed in collaboration with the Mars Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science, measured over 22,000 people’s reactions to 149 ads across 35 brands and six countries, using artificial intelligence to analyse their facial expressions through their webcams.