Global marketing guru shares trends and insights

SPARK Media was able to bring Romaniuk to South Africa as the media owner is a member of the Ehrenberg-Bass Institute for Marketing Science, where Romaniuk is an associate director. The relationship that SPARK has with the Institute allows it access to all of the experts that are associated with it. But SPARK CEO Gill Randall says there is more to the visit than just the relationship. “We try to bring an expert out to South Africa every year to talk on different topics. We’ve positioned ourselves as a company that is insights driven and we want to bring research, insights and learnings to our clients,” says Randall.