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In the world of video advertising screen size doesn’t matter: study
In a recent global survey, the majority of those surveyed agreed watching video on mobile devices was convenient. Increasingly the cost of producing that video content is being paid for by advertising, with advertisers also shifting their focus to mobile. However do those devices deliver a less engaging viewing experience? Four biometric studies show that nowadays, screen size doesn’t matter. A screen is a screen.
News
10 years ago
We found that what matters isn’t the size of the screen, but how big it appears on the retina. If you hold a mobile phone close to your eye, it can appear as big as a large flat-screen TV. We also found that small screens can be just as exciting to watch, because we hold them in our hands.
Read the full article at The Conversation.
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The Conversation