International scientist unpacks real reason for advertising

Nicole Hartnett, marketing scientist and senior research associate with the Ehrenberg-Bass Institute for Marketing Science, recently addressed marketers, media strategists and planners, on 'The real reason why marketers need advertising'.

“This is in line with our promise to continually share ‘Insights that Ignite’ with our valued clients,” said Gill Randall, joint CEO of SPARK Media, which hosted the event. “Our membership of the institute is now into its 13th year, and hosting the various EBI academics over the years has seen many of South Africa’s marketing and media professionals buy into the EBI world view of evidence-based marketing. We are proud to be firm believers and strong advocates for the scientifically proven marketing principles and laws, espoused by the world’s largest group of marketing scientists.”