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Off-premise driving Australian wine growth in China
Professor of Wine Marketing at Ehrenberg-Bass Larry Lockshin leads research into marketing related to consumer choice, packaging and retailing, said that the off-premise growth in China represents a huge opportunity for Australia's wine industry.
News
10 years ago
The sale of Australian wine in China is being driven by an increase in the number of Chinese wine drinkers buying imported wine in the off-premise and consuming it at home.
Findings come from a three-year study by the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science funded by Wine Australia, which is nearing completion.
Read the full article at The Shout.
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The Shout