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Pioneering Marketing Leader Gains Global Recognition

One of the world's most recognised authorities on marketing, the University of South Australia's Professor Byron Sharp, has been awarded the Sir Charles McGrath Award by the Australian Marketing Institute.
News 4 months ago Unknown author

One of the world's most recognised authorities on marketing, the University of South Australia's Professor Byron Sharp, has been awarded the Sir Charles McGrath Award by the Australian Marketing Institute.

The Sir Charles McGrath Award was established in 1976, and recognises individuals who have contributed through exceptional business performance, as well as mentoring, advocacy and development of the marketing profession.

Previous recipients have included former Qantas CEO James Strong, former Woolworths CEO Roger Corbett, former ABC Chairman Justin Milne and former Network Seven CEO Maureen Plavsic.

Professor Sharp, who travelled to Sydney to accept the award, says he is honoured to be acknowledged alongside previous participants who are leaders of some of Australia's biggest businesses.

"I founded a 'business' that is now globally famous and quite a good export earner for Australia, but I know that this award is for bringing science to marketing, and to boardroom discussions around the world," he says.

Read the full article in Mirage News.

Published by: Mirage News
Original article: https://www.miragenews.com/pioneering-marketing-leader-gains-global-1515806/#:~:text=Professor%20Byron%20Sharp%20at%20the,by%20the%20Australian%20Marketing%20Institute.