The Directory Big Won rankings 2016 – Editor’s report

Editor of The Directory Big Won rankings, Patrick Collister provides insights into the winners and surprises of the 2016 results.

BBDOh my goodness

In 2016, BBDO have no fewer than six agencies in the world’s Top 10. The agency’s mantra is ‘the work, the work, the work’ and it shows. In the 13 years since The Big Won rankings were first published, BBDO has topped the rankings (apart from one blip in 2013 when Ogilvy & Mather muscled in.)

The work has been consistently innovative with BBDO New York in particular embracing Digital. And that’s what is most noticeable about the 2016 rankings.

Read full article on The Drum.