Three Steps To Broaden The Insights Role

BrainJuicer’s John Kearon digs deeper into the findings of its WFA Future of Insights Project to see what insights needs to do to build its consultancy credentials.

News 10 years ago Unknown author

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Three Steps To Broaden The Insights Role

Last year we teamed up with the WFA on a landmark study, The Future of Insights Project, launched earlier this month. We got 300 top, client-side senior marketers and insight professionals to talk candidly on how they felt about their insight teams, about which methods were really helping the bottom line, and about fundamental marketing philosophies.