Today, in case you didn’t know, is a special day, it’s World TV Day. A day that celebrates the good and the great things that TV delivers to us all. And some of these things are pretty great indeed.
I bet you didn’t know that Aussie households are 30% more likely to have a TV set than a barbeque or that TV reaches 16 million Australians every day.
Or that if you stood all the Americans that watch TV each day on top of the other, they would stretch all the way to the moon.
In the UK the average viewer this year will have watched over 1,300 hours of TV: the equivalent of watching all seasons of Breaking Bad, Orange is the New Black and House of Cards more than 10 times over.
All facts, all true and all show the power of today’s TV – its alive and thriving – despite the few faux-facts doing the rounds. Maybe it’s time to take another look at TV and some of the myths written about it?
The first familiar fairy tale imagines that the growth of the internet, and in particular online video consumption, will somehow lead to the demise of TV.
Read more at Ad News.