Virtual Reality, Brand Immersion, And The Power Of Making Memories

A few years back the Journal of Consumer Research published a study titled "The Effect of Mere Touch on Perceived Ownership" that found consumers who touch products in the aisles will not only pay more money for them than those who keep their hands off the merchandise, but that startlingly this held true even for those who were asked only to imagine they had touched the product.

News 10 years ago Unknown author

Forward-thinking organizations have already found ways to use virtual reality’s ability to leverage the power of this "illusionary immersion" to drive change. In 2015, the United Nations commissioned a series of films from us at Vrse.works to highlight the plight of Syrian refugees and Liberian Ebola victims, which helped raise more than $4 billion in direct support and funding.