WARC at Cannes Lions

We bring you some of the best quotes which WARC picked out from the conference at Cannes Lions this year

WARC returned to Cannes Lions yesterday for a day of sessions on advertising, strategy, targeting, purpose marketing and effectiveness. Presenting to a packed auditorium, here are some key thoughts from some of our guest speakers:

Session: Lessons from the World’s Best Campaigns

“Think inside the box. There’s a tendency to go into a far bigger topic than what your brand can own” – Rajat Mendhi, EVP Planning, BBDO India

“Context is more important to people than advertising. We realised there was something far more important to women in urban India than removing stains from their clothes. There was a purpose to remove the cultural stain of gender inequality” – Josy Paul, Chairman & Chief Creative Officer, BBDO India on Ariel ‘Share The Load’ campaign ranked #1 in WARC100

“Despite changes, perceptions are hard to change” – Eric Zuncic, Chief Strategy Office, CP+B

Read more on Media Marketing.