Watch Now: Future Now - ‘Heart or Head?’

Marketing heavyweights Professor Byron Sharp, Damon Stapleton and Fatima Saliu debate how recent societal shifts have impacted marketing laws, in the new Future Now webinar.

This episode delves into what has changed in terms of the fundamental principles for marketers, from the type of emotions which resonate with consumers now to opportunities to disrupt established brands caused by shortages in some consumer packaged goods sectors.

Read the full article in AdNews.