What's love got to do with it? Debating brand love with the APG and Flamingo

Event Reports: APG Noisy Thinking, June 2015In June, Professor Byron Sharp presented at an event organized by global insight and brand consultancy Flamingo and the Account Planning Group (APG), held in London in June 2015. This event report explored the divide between people marketers who believe 'brand love' is possible and helps to increase sales, and those who think getting noticed and building penetration is most important. Read the full event summary on WARC.