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Why we need to stop making stuff up and start awarding science and creativity in marketing

Adam Ferrier (Global CSO of Cummins & Partners) mentions the Institute in this article published in Mumbrella.
News 11 years ago Unknown author

I recently took a brief from a client and the entire brief was framed in the marketing science principles developed by the Ehrenberg Bass Institute. It was refreshing and challenging, and I believe a canary in the coalmine for where our industry is heading.

Click here to read the article.

Published by: Mumbrella
Original article: http://mumbrella.com.au/why-we-need-to-stop-making-stuff-up-and-start-awarding-science-and-creativity-in-marketing-300157?utm_medium=email&utm_campaign=Mumbrella+daily+newsletter+June+16+2015&utm_content=Mumbrella+daily+newsletter+June+16+2015+CID_8451289885eaad4125dedcdb85e353bf&utm_source=Campaign%20Monitor&utm_term=Why%20we%20need%20to%20stop%20making%20stuff%20up%20and%20start%20awarding%20science%20and%20creativity%20in%20marketing