World’s largest centre for marketing research celebrates 20 years

Ehrenberg Bass Institute celebrates 20 years of revolutionising marketing research through industry collaboration and groundbreaking discoveries.

Ehrenberg Bass Institute celebrates 20 years of revolutionising marketing research through industry collaboration and groundbreaking discoveries.

In Short

The Ehrenberg Bass Institute has transformed marketing practices globally over 20 years by integrating scientific methods and collaborating with businesses. Rachel Kennedy highlighted its commitment to solving real-world problems and providing evidence-based research that benefits various sectors.

The Ehrenberg Bass Institute has been a leader in marketing research for 20 years, significantly influencing marketing practices globally.

Rachel Kennedy from the Institute joined to discuss its evolution and achievements on its 20 year anniversary.

The Institute integrates scientific methods into marketing, transforming how businesses approach the discipline.

This focus on collaboration with industry has yielded impactful discoveries that reshape marketing strategies.

Kennedy emphasised the Institute’s commitment to solving real-world problems, unlike many academic units that often focus solely on theoretical projects.

The research produced is grounded in substantial evidence, benefiting various sectors including consumer goods and services.

The Institute’s strong relationships with global businesses highlight its effectiveness; many organisations have funded it for two decades, including ANZ, Linkedin & BIC.

Read the full article in Ticker.