Maddy joined the Ehrenberg-Bass Institute in 2020 and is part of the Institute's Business Team.
In her current role, she builds relationships with prospective organisations across the globe, demonstrating the value of working with the Institute. Working closely with senior researchers and the commercial team, Maddy helps organisations identify the best way to engage with the Institute, whether through Sponsorship, Contract Research, How Brands Grow Live! programs, or a combination of the Institute's offerings.
With experience across sponsorship, marketing and commercial engagement, Maddy is passionate about building meaningful relationships and connecting organisations with evidence-based marketing knowledge that supports better business decisions.