Kirsten’s main research expertise is in new product success, with research interests in Distinctive Assets and Category Entry Points. Her expertise in new product success adds to her knowledge and ability to provide actionable insights to her clients that operate in innovation dependent environments.
Her research has been published in the Journal of Product and Brand Management, Journal of Retailing and Consumer Services and Marketing Letters. Kirsten has also presented her research at the JPIM Research Forum, the Innovation and Product Development Management Conference and the ISMS Marketing Science Conference.
Kirsten is an experienced researcher in the Distinctive Assets and Category Entry Points research space. She has managed these projects for many international brands across a range of diverse categories, spanning across retail, services, charities and FMCGs.
She is the current South Australian State Chair for the Australian Marketing Institute.
Kirsten was awarded the Ehrenberg Scholarship in 2012.