Profile
Jonathan was awarded the Ehrenberg Scholarship in 2023 and joined Institute as a Research Assistant before becoming a Marketing Scientist in 2025. His primary area of research is around premiumisation of consumer-packaged-goods and category growth. He is also a published author in the Journal of Business Ethics.
He has experience in data coding and analysis, literature search and summaries, as well as proof-reading and editing of academic papers and reports for industry.